- collection_rows: hampers-boxes row (seed default + ensure-row migration);
/chocolate shows the button, /collections/hampers-boxes gets the two-tone
hero (last-word script rule) + live Shopify hampers + row blurb as lead
- gifting_page: tabs/hampers/seasonal heading fields (seed + fill-missing
migration, never overwrites admin edits); gifting.tsx consumes them
- site_settings: home seasonal + universe copy keys (seed + ensure-keys
migration); index loader passes them to SeasonalTeaser/UniverseSection
- hero lead on collection pages falls back to the PB row blurb
tanshu