diff --git a/ansible/roles/analytics/defaults/main.yaml b/ansible/roles/analytics/defaults/main.yaml
index aaecfa3..0444bb3 100644
--- a/ansible/roles/analytics/defaults/main.yaml
+++ b/ansible/roles/analytics/defaults/main.yaml
@@ -1,4 +1,4 @@
 ---
 # vince_container / vince_port live in ansible/vars/default.yml (the Caddy
 # template needs them at play level).
-vince_image: vinceanalytics/vince:latest
+vince_image: ghcr.io/vinceanalytics/vince:latest