One image serves every Site, so a new Site is three small files: an inventory
entry, a vars file naming its web address and data root, and a config that seeds
its theme and first category list (baked into the image, which is why a new Site
needs a new tag).
Both reuse the directory their old static menus were served from, and the caddy
role drops the snippet the retired nginx-menu playbook wrote for each hostname,
so a deploy repoints each address at its own container with nothing else to do.
The seeded category lists are a starting point, not a decision: categories, names
and icons are all editable in each Site's own admin. A test now checks the
inventory, config and vars agree for every Site and that no config is orphaned,
because a half-added Site was the obvious way to get this wrong.