diff --git a/src/app/(storefront)/products/[handle]/page.tsx b/src/app/(storefront)/products/[handle]/page.tsx
index f5d34b4..0f59a79 100644
--- a/src/app/(storefront)/products/[handle]/page.tsx
+++ b/src/app/(storefront)/products/[handle]/page.tsx
@@ -24,6 +24,7 @@ async function fetchProduct(handle: string, region: HttpTypes.StoreRegion | unde
           'Content-Type': 'application/json',
           'x-publishable-api-key': process.env.NEXT_PUBLIC_MEDUSA_PUBLISHABLE_KEY as string,
         },
+        next: { revalidate: 0 },
       },
     );