- Makefile: PLATFORMS, tags :<commit> and :main, build-check with --pull. - deploy.sh: push, guards, git pull --ff-only, optional --prune, image_tag. - Replace .containerignore with .dockerignore. - Add the opt-in image prune to the hops role. - Tag the Caddyfile task so --skip-tags caddy works before DNS cutover. - Trim comments and rewrite build and deploy text in plain prose.